American coffee roaster Philz Coffee removes rainbow flags from its stores. This happens after an investment fund acquires the company. The company says it does this for a more consistent experience.

Philz Coffee was previously known as gay-friendly. The flags hung in many of over one hundred locations. Now they are removed, along with other decorations. The new owner wants uniform appearance in all stores.

The decision raises questions. Critics say it is actually less inclusive. Removing visible support for the gay community feels like a step back. Others say uniform design works better for all customers.

The company has not explained why rainbow flags must go. It is also unclear if other religious or cultural decorations remain. Philz Coffee says it wants to talk with affected groups.